WHAT IS THIS?
This is a destination for blue-sky thinking and unsolicited suggestions for brands that don't know I exist.
It's the second half of the conversation that started out as wouldn't it be cool if...
It's the scribbles, arrows, and double-underlines on the whiteboard after the big brainstorm.
It's a content marketing sandbox where money is no object (because there's no budget or requirement for these ideas in the first place).
So hop in, grab a shovel, we've got castles to build.